Social Media Optimization and Page Rank
Google update is over. Some sites got their pagerank increase, others stayed the same and more people have gone from pr-n to pr-0. A few months ago the pay per post and paid link community suffered and has been penalized by brother Google. Online bloggers who catered paid posts on their blogs noticed a big decrease in their pagerank. But this decrease of pagerank does not even shake those who knew and watched closely on the evolving algorithm of major search engines.
A lot of companies panic and now in search for a better SEO solutions upon seeing the decrease of pagerank recently. But my question is this, Does pagerank really counts? Does it increase your sales in a month? What is really important SEO for page rank or SMO for better search engine search results?
For the past few months dealing with social media optimization, I can surely say that page rank is no important with regards to sales. Not unless for those who have paid posts on their blogs since these bunch of guys who buys a link from paid links and pay per post communities require at least a page rank of 2. There are a lot of websites that you can see on the top 10 ranking result on major search engines that has a lower page rank or even has a page rank of 0. I think brother Google is just misleading the web site owners and webmasters for them not to figure out the real score on their Search Algorithm. Common perception if one site has a page rank of 0 is that may be that site is just a start up website or has been penalized or hasn’t been applied with SEO. But hey, check their search rankings with their target keyword. This is what confused me. I’ve been wondering why brother Google gives a lower page rank of one site but then serve that site to the top 10 rank in search results.
Many e-commerce websites struggles to gain more sales. Does pagerank can help in getting bigger sales? I would take a big “NO” for an answer. Brother Google’s Pagerank doesn’t help in getting sales because it not a measurement of how you rank on search engine results and definitely not a measurement of how much traffic you get. We must always remember that sales is equals to the total amount of traffic you get on search results. Better have a low page rank with much number of visits per day than having a high page rank with an ample amount of visitors per day.
What’s more important, SEO for page rank or SMO for better search engine search results? Before pagerank is highly appreciated. But since the birth of the web 2.0, a lot of companies embrace it because Social media shift from web 1.0 which was only good for publishing information to web 2.0 which focuses on interacting to the information thus giving it a high valued relevant and keyword rich content than the page rank itself. As a result Blogs, RSS and wikis palyed a big rule for interacting and circulating fresh contents which gave a superb results in search engines result rankings.
Social media doesn’t take seriously on page rank. As long as you keep your social network active, you will stay on top. Connect to other communities especially those niche’ player-communities to make friends, generate traffic and somehow slowly build links. Don’t mind your page rank. It will get higher sooner or later.