The other side of Social Media: Part 1
People talks a lot on social media. A lot of them talk and talks and advocate that this is great! This is awesome. Does anyone out there talks on the other side of it? Why are you people talks about it always anyway? Is it for traffic? For better ranking on search engine results? Everyday some blogs up there and here wrote about social media. Social media is good for you as they say. But hey, I’d like to throw a question for you. Did someone read those articles? Do check your stats 
Anyway, I’d like to say something about the other side of it. For me traffic and search engine results is essential to all businesses out there! Yes it is true that Social Media is the means of getting notice. But on the other side will hurt you and your business if you aren’t ready for any results out of this new hype.
Example Case #1: The Digg Effect.
When someone diggs a page of yours and somehow you landed on the front page of digg, the first reaction would a big grin in the face. “Yeah, I made it!”. But what this means? Yes of course it will generate great traffic to your site the time you will be on the front page. On the other hand, it will surely SLOW DOWN your web server. You will sometimes ran out of bandwidth. And this is a big disappointment to your potential customers and buyers. The amount of traffic you will have from Digg users will not guarantee for a year. It will not increase your pagerank and search engine results. All you get is just ego that you made it to the front page but miss the opportunity to have a new customer signups and sales during this period of time.
Example Case #2: Youtube’s most voted video
Every day hundreds of videos were uploaded and watched by users online around the world. And then you and your business enters youtube world because someone said so. I don’t think there will be a 100% success on this kind of social media. Maybe some would do and some others will not. Even if you will be the most voted or watched video on Youtube, the message that you put behind the video will still be ignored. It would just be a waste of your business time and money in doing your video. Do you know why? Youtube users only share, bookmark or email videos that are weird and funny ones. What would you do? Do something weird like catching knives and balls of fire to get noticed? I don’t think so.
Social Media has gone so far. A lot of people claimed success of their businesses with social media. Do not get tempted by this. Social Media is merely a tool for one big success and it doesn’t mean that it always apply to anyone to succeed.
to be continued…